For those of us who have been online marketing for some time, we understand the elements of good marketing and product launches. The sad fact is, there are hundreds of thousands of new people coming online, each and every day, looking to generate a secondary or full time income on the Internet. There is the big problem. They are new and un-tarnished to all the hype and glitz that surrounds Internet marketing product launches and home study courses.So, how could you make sure you are working with a legitimate marketer or, that you have made a sound purchase of a product which will teach you to start earning money on the Internet? There are a few fundamentals you should follow before you begin purchasing online education. Throughout this article, we will go over a few of these topics and help you to make an educated decision on how you venture further into the meaty world of Internet marketing.Let us start with the first fundamental of learning to run an online business. The first step to knowing if you are relying on a sound source of Internet marketing education for beginners is, is the marketer slowly paying attention to detail and explaining terms that you may not be familiar with. If they are, there is a good chance this Internet marketer may be the one to go with. Those who rush through training you, in their promotional videos, are taking for granted you already know what you are doing. Heck, if that was the case, why would you be seeking out their information?The second criteria for discovering if your newly found guru is the real deal or a bogus rendition of the marketers of ole is; is he or she telling you to start with market research or, are they compelling you to promote their products, services or P.L.R. material? This is a tell tale sign of someone who is hoping the thousands of unsuspecting newbies out there will sell at least one of their products, this way they can stand to gain a few thousand dollars before you are willing to admit failure.By teaching you proper market research, in the beginning, the guru marketer is allowing you the best chance for success and helping you to set the context to your future business online. I know, it seems a bit boring talking about market research, but this is what real winners in the Internet marketing niche do first. We never go head on into the market without first finding out who our market is, how they communicate, how they learn and what solutions they are looking for.The next crucial component of a good Internet marketing guru coach or information tutorial is, are you being taught through multimedia sources of information. It is too many times I see these so called gurus throwing P.D.F. files or, e-books, at you and leaving the visuals to guess work. Internet marketing is much like a continuous trade school. You need real time, visual information that will allow you to look over the shoulder of the professionals doing the work. This also allows you to go through the work with the teacher so you have hands on experience. p.d.f.s and e-books should be leveraged to show you outlines and step by step information you can print out and place in eyes view of your work space.Another form of media which should be made available to you is live web-inars, tele-seminars and audio recordings. Many people learn in different ways. These are: auditory, kenisthetic, and visual. If the internet guru is teaching through coaching mechanisms and interactive means, he understands you need a bit of hands on guidance. When he supplies you with the audio or video archived recording of that session, this coach knows the importance of allowing the student to revisit the information in order to properly learn the material for better implementation.Finally, this being one of the most crucial elements of sifting through the gurus and Internet marketing product launches… does the guru allow you to have the benefit of affordable solutions for new Internet marketers. Look, many marketers sell coaching programs and courses for thousands, even tens of thousands; of dollars without batting an eye. But, these same marketers do not account for the hundreds of thousands of new Internet entrepreneurs who truly need money and that is why they have come to the Internet. There must be options for the new marketer and those options should and could grow at a higher price point as the student grows with previous materials. There has to be a starting point for everyone.In the end, looking for the best coaching program for new Internet marketers is not easy. This is especially true when you are watching all the back to back, weekly product launches the gurus are flooding your in box with. The best case scenario is to go with your gut, look for the guidelines I stated above and be smart about your spending. Start with one product or course, complete and implement it, then when you are seeing some or no results… move on to another. Do not try to educate yourself with ten tactics at a time. Businesses grow like all things, one step at a time.